From legacy to leading edge:
Tech drives growth for industry leader

To support sales and customer experience in a highly competitive market we helped replace a costly, complex IT architecture with a streamlined, scalable, and cost-effective solution.

Key results: Substantial savings on operating cost while increasing digital fit to customer demands and internal working processes

The Story

AV Center, Denmark’s leading company in the sale, installation, service, and rental of audiovisual (AV) installations needed a modern tech structure to deliver premium customer experience, bring down IT-related costs and reduce complex manual working routines.

In close collaboration with the marketing team, IT team and top management we defined a three-step approach to the challenge.

“Our task was to define a clear tech roadmap that would strengthen our business and improve the customer experience. What made the collaboration truly valuable was the combination of independent advice and deep market insights. Instead of just continuing with what we already had, they helped us assess our needs, explore the full market, and identify where we could get the best value for money. Their structured approach created confidence in the process and ensured that our investments were based on what was genuinely best for us.”

Henrik Krøyer
Digital Marketing Specialist, AV Center

How we helped

With a keen focus on understanding what company owners and the marketing team expect from their tech and business investments we had the privilege of becoming a trusted advisor delivering on three business critical areas:
  1. We assessed the legacy IT setup and conducted in-depth analysis of future-ready solutions and their financial impact
  2. Serving as a trusted advisor, we empowered the client to make strategic IT choices—guided by clear priorities and sharp analysis.
  3. We helped implementing new IT solutions

“We are a quite entrepreneurial culture, so it was quite refreshing having the best possible and data driven basis for making decisions that certainly has an impact on our customers and company”

Lars Thorndall
Owner & CEO, AV Center

What's next?

The result is a massive cost reduction and a much sleekier IT setup – now we are in the process of understanding more of how customer experience and sales at all digital touchpoints can be fully exploited.

VISIT

Founded in 1997 AV Center has become the industry leader providing nationwide sales, service, training, and rental of AV equipment and AV solutions to multiple customer segments.

Contact Us

René Tristan Lydiksen, PhD

Founding Partner.
Founding Partner.Board member at DK Websales. Former champion at PwC, managing director LEGO Education, chairman at Sima Innovation, and partner at Oxygen.
linkedin linkrtl@fellow.dk+45 53 57 57 58

Contact Us

Anders Kromann Bak

Anders holds a Cand. Merc. in International Business and Marketing, bringing expertise in marketing, business strategy, and customer experience. His background includes valuable hands-on experience gained through internships and student jobs.
linkedin linkrtl@fellow.dk+45 22 96 02 05