Taking a European industry leader to the next digital level
To support the growth of EXHAUSTO there was a profound need to implement a new scalable commercial digital platform supporting brand awareness, lead generation, sales and support to clients across Europe.
The Story
Pivotal to its corporate growth strategy EXHAUSTO was shifting from being a well-known indoor climate solution provider to also become known as a highly capable technical partner for its clients, HVAC consultants and developers.
This required redesigning customer journeys and competitive experiences at all touch points based on a new scalable commercial digital platform catering for sales growth in multiple markets
“Over the past decade, our market and customer expectations have evolved, creating a growing need for in-depth technical guidance—particularly on navigating ESG requirements and making it easy to compete within new climate change agendas.”
How we helped
- Listening to customers and stakeholders and defining segments aligned to EXHAUSTOs offerings was pivotal for the growth strategy and its implementation. Much data was collected and revealed new perspectives for the growth trajectory.
- Establishing a cross functional project team anchored in top management. Co-creating a scalable digital platform incorporating PIM, integrations and APIs, multilingual websites, and apps—while also supporting internal functions at EXHAUSTO, particularly marketing, sales, sales support, and product management.
- Incremental implementation allowing for solid anchoring at local business units while introducing a novel series of indoor climate EXHAUSTO solutions. Tracking of performance regarding conversions throughout pipeline management.
- Maintaining close collaboration with the customer to provide hands-on support and execute a range of project-related tasks—such as defining USPs for new products, migrating data to new markets, and delivering marketing content for social media channels.
“Changing an entire digital platform has been quite valuable for the business but also hard work for us in the marketing team as everything was new to us. I appreciate the incremental roll out and believe this is a great way of building new working routines”.
What’s next?
Pivotal to its corporate growth strategy EXHAUSTO was shifting from being a well-known indoor climate solution provider to also become known as a highly capable technical partner for its clients, HVAC consultants and developers.
This required redesigning customer journeys and competitive experiences at all touch points based on a new scalable commercial digital platform catering for sales growth in multiple markets
“Changing an entire digital platform has been quite valuable for the business but also hard work for us in the marketing team as everything was new to us. I appreciate the incremental roll out and believe this is a great way of building new working routines”.
EXHAUSTO is part of the French Aldes Group – a family-owned group founded in 1925. Aldes Group is a design and manufacturing company specializing in indoor climate solutions. The solutions are targeted at homes, offices, hotels, schools and businesses. With the acquisition of EXHAUSTO in 2016, the Group is one of the largest European companies specializing in innovative ventilation solutions.
Contact Us
René Tristan Lydiksen, PhD
Founding Partner.Board member at DK Websales. Former champion at PwC, managing director LEGO Education, chairman at Sima Innovation, and partner at Oxygen.
rtl@fellow.dk+45 53 57 57 58
Contact Us
Anders Kromann Bak
akb@fellow.dk+45 22 96 02 05