Enabling global commercial performance with strategic clarity

Working side by side with leaders at NOVENCO, the ambition was clear: transform digital customer touchpoints to support sustainable commercial growth.

The Story

NOVENCO Building & Industry is a global leader in energy-efficient fan technologies, serving some of the world’s largest industrial brands.


Continued growth created a clear need for a strong, customer-facing digital strategy. One that could support multiple customer personas across global markets and clearly connect products, services and value.


The strategy resulted in a complete redesign of customer journeys and touchpoints. New technology stacks and the use of AI supported sales growth across markets. More than 15 people from IT, Marketing, Sales and Product Management at NOVENCO were involved throughout the process.

“It’s been a fast-track journey, guided by a relentlessly customer-centric approach in every decision we made. Both our customers and we needed this digital strategy, which came to life focused, fast and always keeping the end goal in sight.”

Katarzyna Toepler
Head of Marketing

How we helped

The work started with a deep understanding of the leadership team and the business. This included interviews and a close review of marketing and customer data.

This process defined several clear pillars:
  1. Leadership workshops to align priorities, challenges, business objectives and investment decisions, including operational costs of new technology stacks and ways of working.
  2. Co-creation of customer journeys and touchpoints, with clear decisions on data integration and easy-to-use data visualization for customers worldwide.
  3. Execution planning with a fast-track mindset, structured as a simple, non-complex programme.
  4. Delivery of fully integrated customer journeys across web, app, social media, technical white papers and product documentation in four languages.

“I favour this way of working, with a clear line of sight and deliverables tied together in a logical sequence, while still carrying out our daily work.”

Lars Knaack
CEO

What’s next?

The next step is already underway. The focus is on expanding the use of AI and new digital solutions to further strengthen sales and marketing performance.

VISIT

NOVENCO Building & Industry designs, develops and manufactures world-leading fan technologies for buildings and industries worldwide.

The company is headquartered in Denmark and has been part of the SCHAKO Group since 2015.

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René Tristan Lydiksen, PhD

Founding Partner.
Founding Partner.Board member at DK Websales. Former champion at PwC, managing director LEGO Education, chairman at Sima Innovation, and partner at Oxygen.
linkedin linkrtl@fellow.dk+45 53 57 57 58

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Martin Basse

A senior executive with over 20 years of experience spanning management consulting, entrepreneurship, CEO leadership, private equity, board service, and mentorship. Recognized for a strong strategic and commercial mindset, with a laser sharp focus on execution and driving a business impact agenda.
linkedin linkmb@fellow.dk+45 22 89 47 67

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Anders Kromann Bak

Anders holds a Cand. Merc. in International Business and Marketing, bringing expertise in marketing, business strategy, and customer experience. His background includes valuable hands-on experience gained through internships and student jobs.
linkedin linkakb@fellow.dk+45 22 96 02 05