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Customer experience as your key competitive advantage

Today is the day to build the business of your dreams. Share your mission with the world — and blow your customers away.
Get in Touch
Blue Water Shipping logoEnerginet logoAgenda Advokater logoEXHAUSTO logoEldorado logoAV Center
Blue Water Shipping logoEnerginet logoAgenda Advokater logoEXHAUSTO logoEldorado logoAV Center

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Our Insights

A place where we share our expertise, research, and latest findings in the CXM realm

CXM doubles revenue

‍
‍2x
‍Revenue growth

Great Customer Experience Management can deliver significant revenue growth

- McKinsey (2023) "Experience-led growth: A new way to create value"

Our services

Design customer experience

We neatly prioritize and design business critical customer journeys and touch points leveraging AI

Customer experience management

We help implement customer journeys and touch points while building CX Management in your organization

Turn strategy into CX

We transform or refine your business strategy, commercial tactics and operations into clever digital CX principles.

Meet the Team

René Tristan Lydiksen
René Tristan Lydiksen
Founding Partner
Board member at DK Websales. Former champion at PwC, managing director LEGO Education, chairman at Sima Innovation, and partner at Oxygen.
linkedin link
rtl@fellow.dk
+45 53 57 57 58
Marco Bjørslev Jensen
Marco Bjørslev Jensen
Founding Partner
Former online marketing manager at Texas Equipment and Customer Experience Director at Oxygen.
linkedin link
mbj@fellow.dk
+45 61 30 61 68
Cathrine Gantzhorn Schmidt
Cathrine Gantzhorn Schmidt
Customer Experience Producer
Educated as Digital Concept Developer and award winner at Circular Design Camp. Huge passion for delivering stand out customer experience across all digital platforms.
linkedin link
cgs@fellow.dk
+45 50 48 41 69
Anders Kromann Bak
Anders Kromann Bak
Associate Strategy Consultant
Anders holds a Cand. Merc. in International Business and Marketing, bringing expertise in marketing, business strategy, and customer experience. His background includes valuable hands-on experience gained through internships and student jobs.
linkedin link
akb@fellow.dk
+45 22 96 02 05
Sofie Kremmer Holm
Sofie Kremmer Holm
Maternity leave. Digital Program Manager
Sofie is an experienced digital project manager with expertise in leading customized web, app and tech projects and optimizing digital strategies. She has a BA from Copenhagen Business School focusing on strategic communication on both national and international levels.
linkedin link
skh@fellow.dk

Our Values

Our core values underscore our commitment to exceptional customer experiences
  • Innovation We embrace innovation as the driving force behind evolving customer experiences. We continuously explore cutting-edge technologies and strategies to stay at the forefront of CXM.
  • Integrity Integrity is the foundation of our agency. We uphold the highest ethical standards in every interaction, ensuring transparency, trust, and honesty in all our endeavors.
  • Customer-Centric Our unwavering commitment to putting the customer first is non-negotiable. We prioritize understanding our clients' customers deeply and tailoring solutions that exceed their expectations.
  • Excellence We strive for excellence in everything we do. Our team of experts is dedicated to delivering results that not only meet but consistently surpass our clients' CX goals.
  • Collaboration Collaboration is at the core of our approach. We work closely with our clients, listening to their needs, and fostering a spirit of partnership to achieve mutual success.
  • Continuous Learning In the ever-evolving field of CXM, we emphasize continuous learning and development. We are committed to staying updated with industry trends and sharing our knowledge with clients for their benefit.

Trusted CX technologies

hotjar logonps.today logotheydo logoraptor logo
hotjar logonps.today logotheydo logoraptor logo
centro logodotaxu logocuebiq logocuebiq logogravy logogravy logo
centro logodotaxu logocuebiq logocuebiq logogravy logogravy logo

What Sets Us Apart?

We're your strategic partner in elevating every interaction, creating lasting impressions, and cultivating customer loyalty. Our mission is to empower businesses with the tools, insights, and strategies needed to deliver exceptional customer experiences. We believe that customer satisfaction is at the heart of sustainable success, and we are dedicated to helping our clients build lasting, meaningful relationships with their customers.

Follow our Case Studies

MC Donalds CX Case Study
McDonalds. For XXX to beat competition, XXX must – among several priorities - transform its current level of customer experience.
McDonalds case study image
BlackRock Full
BlackRock. For XXX to beat competition, XXX must – among several priorities - transform its current level of customer experience.
BlackRock case study image
Nokia CX Implementation
Nokia. For XXX to beat competition, XXX must – among several priorities - transform its current level of customer experience.
Nokia case study image
IBM CX Consult
IBM. For XXX to beat competition, XXX must – among several priorities - transform its current level of customer experience.
IBM case study image
Andressen Horrowitz CX Podcast
Andressen Horowitz. For XXX to beat competition, XXX must – among several priorities - transform its current level of customer experience.
Andressen horowitz case study image
MC Donalds CX Case Study
BlackRock Full
Nokia CX Implementation
IBM CX Consult
Andressen Horrowitz CX Podcast

What is
Customer Experience Management

Is a blend of cognitive, sensory, effective and behavioral responses during all stages of the customer journey
working people
working people

Explore our insights

Leveraging AI to personalize the customer experience

By analyzing data from customer interactions, AI can create a unique profile for each customer and provide personalized recommendations based on their preferences.
Read Insight
raptor logo and fellow logo

New partnership with Raptor Services

Discover how our new partnership with Raptor Services empowers businesses to harness the full potential of customer data, ultimately elevating customer experiences and driving sales to new heights.
Read Insight
freighter ship

How to turn sustainability into a competitive advantage

Learn how we strategically enhanced Blue Water Shipping's competitive advantage in the logistics industry by embedding sustainability into its core operations.
Read Insight
Explore more insights

Get in Touch

René Tristan Lydiksen

Founding Partner.
Board member at DK Websales. Former champion at PwC, managing director LEGO Education, chairman at Sima Innovation, and partner at Oxygen.
linkedin linkrtl@fellow.dk+45 53 57 57 58
Get in Touch
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René Tristan Lydiksen
Founding Partner. Board member at DK Websales. Former champion at PwC, managing director LEGO Education & partner at Oxygen.

Our clients

Blue Water Shipping logoEnerginet logoAgenda Advokater logoEXHAUSTO logoEldorado logoAV Center
Blue Water Shipping logoEnerginet logoAgenda Advokater logoEXHAUSTO logoEldorado logoAV Center

What did we do

We have developed a comprehensive approach to CXM that combines innovative strategies, proven methodologies, and timeless principles to deliver exceptional CX
  1. Step title A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
  2. Step title A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
  3. Step title A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
  4. Step title A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
  5. Step title A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
  6. Step title A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Our Approach

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Great Customer Experience will deliver higher brand preference, drive faster revenue growth and bring down cost to serve ahead of your industry rivals.

The Fellow CX score

The assessment takes a few minutes to complete. It is a valuable start to identify your strengths and areas for improvement regarding customer experience.
You will receive a report in your inbox.
Start now

How’s the Customer Experince ManagementImplementation Looks Like?

The XXX business is dwarfed by competitors when it comes to overall performance.

1

For XXX to beat competition, XXX must – among several priorities - transform its current level of customer experience.

2

This requires that management enables the transformation.

3
Problem
Solution

Transform mindsets and build capabilities, while establishing cross-functional CX governance and operating model.

1

Step up technology, data and analytics and deploy CX measurement and performance management system.

2

Continue Operational work

3

Why CXM will bring your company to
the new horizons?

KPI reached
60%
CX is not Implemented
120%
CX is Implemented

Implementing CXM in a company can lead to improved customer satisfaction, loyalty, and revenue, providing valuable data-driven insights for better decision-making and a competitive edge in the market, which leads to a significant increase in efficiency.