Follow our Case Studies

From legacy to leading edge: Tech drives growth for industry leader
Redefining the Digital Experience for Members
Implementing OKR to reduce complexity in everyday routines
Radically improving performance for chiropractic clinics across Denmark
Business growth through omnichannel in multiple markets
Taking a European industry leader to the next digital level
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Customer experience as your key competitive advantage

Today is the day to build the business of your dreams. Share your mission with the world — and blow your customers away.
Blue Water Shipping logoEnerginet logoKiropraktorernes VidencenterDansk Kiropraktor ForeningEXHAUSTO logoEldorado logoAV CenterNovencoBillund AirportCeva LogisticsAgenda AdvokaterGrundfosSelected Car Leasing
Blue Water Shipping logoEnerginet logoKiropraktorernes VidencenterDansk Kiropraktor ForeningEXHAUSTO logoEldorado logoAV CenterNovencoBillund AirportCeva LogisticsAgenda AdvokaterGrundfosSelected Car Leasing

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Our Insights

A place where we share our expertise, research, and latest findings in the CXM realm

CXM doubles revenue

‍2x
‍Revenue growth

Great Customer Experience Management can deliver significant revenue growth

- McKinsey (2023) "Experience-led growth: A new way to create value"

Meet the Team

René Tristan Lydiksen, PhD
René Tristan Lydiksen, PhD
Founding Partner
Over 20 years of experience driving strategic corporate sales and marketing of complex products and services across international markets. Proven track record in leveraging digital platforms, financial scenario design, and performance metrics to deliver growth. Expert in customer behavior analysis, market trend forecasting, KPI management, CRM optimization, marketing ROI, and continuous improvement processes. Phd in Strategy and Business Growth.
linkedin link
Marco Bjørslev Jensen
Marco Bjørslev Jensen
Founding Partner
Over 10 years of digital experience spanning web and app development, platform operations, and enterprise IT architecture. Proven ability to design and implement scalable, data-driven systems that integrate AI, machine learning, and Customer Data Platforms (CDP) to optimize performance and user engagement. Skilled in bridging technology, business, and innovation through strategic use of digital platforms and intelligent automation.
linkedin link
Martin Basse
Martin Basse
Director, Fellow Copenhagen
A senior executive with over 20 years of experience spanning management consulting, entrepreneurship, CEO leadership, private equity, board service, and mentorship. Recognized for a strong strategic and commercial mindset, with a laser sharp focus on execution and driving a business impact agenda.
linkedin link
Line Dahl Michelsen
Line Dahl Michelsen
Customer Experience Delivery Lead
Highly experienced with in the fields of customer experience including 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴, and 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 across 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, and 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 deriving from enterprises and SaaS companies. Former Pleo and Encodify employee.
linkedin link
Cathrine Gantzhorn Schmidt
Cathrine Gantzhorn Schmidt
Customer Experience Producer
Educated as Digital Concept Developer and award winner at Circular Design Camp. Huge passion for delivering stand out customer experience across all digital platforms.
linkedin link
Anders Kromann Bak
Anders Kromann Bak
Associate Strategy Consultant
Anders holds a Cand. Merc. in International Business and Marketing, bringing expertise in marketing, business strategy, and customer experience. His background includes valuable hands-on experience gained through internships and student jobs.
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Nikolas Dalton
Nikolas Dalton
Ai Experience Engineer
Senior AI Experience Engineer with extensive cross-stack expertise and a relentless focus on delivering client value.
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Sofie Kremmer Holm
Sofie Kremmer Holm
Maternity leave. Digital Program Manager
Sofie is an experienced digital project manager with expertise in leading customized web, app and tech projects and optimizing digital strategies. She has a BA from Copenhagen Business School focusing on strategic communication on both national and international levels.
linkedin link
Andreas Reinholdt Milvertz
Andreas Reinholdt Milvertz
Senior Design Partner
Experienced independent designer and former co-founder at the digital agency Made This. Previously design system consultant at TV 2. Specialized in branding and user interface design for digital products.
linkedin link

Our Values

Our core values underscore our commitment to exceptional customer experiences
  • Innovation We embrace innovation as the driving force behind evolving customer experiences. We continuously explore cutting-edge technologies and strategies to stay at the forefront of CXM.
  • Integrity Integrity is the foundation of our agency. We uphold the highest ethical standards in every interaction, ensuring transparency, trust, and honesty in all our endeavors.
  • Customer-Centric Our unwavering commitment to putting the customer first is non-negotiable. We prioritize understanding our clients' customers deeply and tailoring solutions that exceed their expectations.
  • Excellence We strive for excellence in everything we do. Our team of experts is dedicated to delivering results that not only meet but consistently surpass our clients' CX goals.
  • Collaboration Collaboration is at the core of our approach. We work closely with our clients, listening to their needs, and fostering a spirit of partnership to achieve mutual success.
  • Continuous Learning In the ever-evolving field of CXM, we emphasize continuous learning and development. We are committed to staying updated with industry trends and sharing our knowledge with clients for their benefit.

Trusted CX technologies

hotjar logonps.today logotheydo logoraptor logoIntercom
hotjar logonps.today logotheydo logoraptor logoIntercom
centro logodotaxu logocuebiq logocuebiq logogravy logogravy logo
centro logodotaxu logocuebiq logocuebiq logogravy logogravy logo

What Sets Us Apart?

We're your strategic partner in elevating every interaction, creating lasting impressions, and cultivating customer loyalty. Our mission is to empower businesses with the tools, insights, and strategies needed to deliver exceptional customer experiences. We believe that customer satisfaction is at the heart of sustainable success, and we are dedicated to helping our clients build lasting, meaningful relationships with their customers.

Follow our Case Studies

From legacy to leading edge: Tech drives growth for industry leader
Redefining the Digital Experience for Members
Implementing OKR to reduce complexity in everyday routines
Radically improving performance for chiropractic clinics across Denmark
Business growth through omnichannel in multiple markets
Taking a European industry leader to the next digital level

What is
Customer Experience Management

Is a blend of cognitive, sensory, effective and behavioral responses during all stages of the customer journey
working people
working people

Get in Touch

René Tristan Lydiksen, PhD

Founding Partner.
Over 20 years of experience driving strategic corporate sales and marketing of complex products and services across international markets. Proven track record in leveraging digital platforms, financial scenario design, and performance metrics to deliver growth. Expert in customer behavior analysis, market trend forecasting, KPI management, CRM optimization, marketing ROI, and continuous improvement processes. Phd in Strategy and Business Growth. 
linkedin linkrtl@fellow.dk+45 53 57 57 58

Our clients

Blue Water Shipping logoEnerginet logoKiropraktorernes VidencenterDansk Kiropraktor ForeningEXHAUSTO logoEldorado logoAV CenterNovencoBillund AirportCeva Logistics
Blue Water Shipping logoEnerginet logoKiropraktorernes VidencenterDansk Kiropraktor ForeningEXHAUSTO logoEldorado logoAV CenterNovencoBillund AirportCeva Logistics

What did we do

We have developed a comprehensive approach to CXM that combines innovative strategies, proven methodologies, and timeless principles to deliver exceptional CX
  1. Step title A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
  2. Step title A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
  3. Step title A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
  4. Step title A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
  5. Step title A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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Our Approach

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Great Customer Experience will deliver higher brand preference, drive faster revenue growth and bring down cost to serve ahead of your industry rivals.

The Fellow CX score

The assessment takes a few minutes to complete. It is a valuable start to identify your strengths and areas for improvement regarding customer experience.
You will receive a report in your inbox.

How’s the Customer Experince ManagementImplementation Looks Like?

The XXX business is dwarfed by competitors when it comes to overall performance.

1

For XXX to beat competition, XXX must – among several priorities - transform its current level of customer experience.

2

This requires that management enables the transformation.

3
Problem
Solution

Transform mindsets and build capabilities, while establishing cross-functional CX governance and operating model.

1

Step up technology, data and analytics and deploy CX measurement and performance management system.

2

Continue Operational work

3

Why CXM will bring your company to
the new horizons?

KPI reached
60%
CX is not Implemented
120%
CX is Implemented

Implementing CXM in a company can lead to improved customer satisfaction, loyalty, and revenue, providing valuable data-driven insights for better decision-making and a competitive edge in the market, which leads to a significant increase in efficiency.