Taking a European industry leader to the next digital level
To support the growth of EXHAUSTO there was a profound need to implement a new scalable commercial digital platform supporting brand awareness, lead generation, sales and support to clients across Europe.
Key results - Much more efficient online content execution for the clients marketing team.
The Story
Pivotal to its corporate growth strategy EXHAUSTO was shifting from being a well-known indoor climate solution provider to also become known as a highly capable technical partner for its clients, HVAC consultants and developers.
This required redesigning customer journeys and competitive experiences at all touch points based on a new scalable commercial digital platform catering for sales growth in multiple markets
“Over the past decade, our market and customer expectations have evolved, creating a growing need for in-depth technical guidance—particularly on navigating ESG requirements and making it easy to compete within new climate change agendas.”
How we helped
- Listening to customers and stakeholders and defining segments aligned to EXHAUSTOs offerings was pivotal for the growth strategy and its implementation. Much data was collected and revealed new perspectives for the growth trajectory.
- Establishing a cross functional project team anchored in top management. Co-creating a scalable digital platform incorporating PIM, integrations and APIs, multilingual websites, and apps—while also supporting internal functions at EXHAUSTO, particularly marketing, sales, sales support, and product management.
- Incremental implementation allowing for solid anchoring at local business units while introducing a novel series of indoor climate EXHAUSTO solutions. Tracking performance regarding conversions throughout pipeline management.
- Maintaining close collaboration with the customer to provide hands-on support and execute a range of project-related tasks—such as defining USPs for new products, migrating data to new markets, and delivering marketing content for social media channels.
“Changing an entire digital platform has been quite valuable for the business but also hard work for us in the marketing team as everything was new to us. I appreciate the incremental roll out and believe this is a great way of building new working routines.”
What’s next?
Working with the client for more than two years we now are at the point where the project has gone from project to operational mode. Now we are planning to take the next logic step incorporating AI and novel solutions to further support sales and marketing.
EXHAUSTO is owned by the family-owned Spanish group Soler & Palau – a global multi-brand corporation that is a leading player in the field of innovative and energy-efficient indoor climate solutions across the residential, commercial, and industrial segments.
EXHAUSTO’s platform of specialized ventilation units adds renewed strength to the global group, particularly in the Northern European markets
“If I had to sum up what the collaboration with Fellow has meant for me, it’s that they took the initiative to get to know Ibexa – a CMS that no one in Denmark was familiar with at the time. They have also supported us in our wish for our own expression – in very practical ways as well – and they are our ‘go-to’ consultants whom we can ask about almost anything. And if they don’t know right away, they always get back to us.”
Contact Us
René Tristan Lydiksen, PhD
Founding Partner.Board member at DK Websales. Former champion at PwC, managing director LEGO Education, chairman at Sima Innovation, and partner at Oxygen.
rtl@fellow.dk+45 53 57 57 58
Contact Us
Anders Kromann Bak
rtl@fellow.dk+45 22 96 02 05