Revenue, pricing and customer experience belong together. We build them as one system.
You carry the revenue target across sales, marketing and service — and the tools, data and habits that decide whether it lands. We work side-by-side with you to find what already works, and we build the platforms and processes that scale it.
Three things a CCO gets from a fellow
A commercial engine you can see end to end, tools that make the right behavior the easy one, and a partner who is accountable for the number with you.
- 01
Scale what works
We start from your own numbers — which segments, offers and reps outperform — and build the go-to-market around that. Unamari: 30% higher profit.
- 02
Customer experience that sells
Portals, self-service and journeys built so customers buy again without a phone call — as we did for EXHAUSTO's commercial platform across 6 markets.
- 03
Pricing and margin under control
Quote, configure and price tools tied to your ERP so every deal lands at the margin you decided — not the one the rep guessed.
Where we usually start with a CCO
Four practices, one team. We start where your number is — and pull in the rest when the work needs it.
- Q1 — COMMERCIAL
Sales, margin and go-to-market
Commercial tactics decided on your data and executed with your team.
Commercial tactics → Customer and partner portals
Self-service platforms that take orders, service and reorders off the phone.
- Q3 — INFORMATION
Commercial data in one place
CRM, ERP and web connected so pipeline, pricing and margin are one report.
Data & Insights → - Q4 — CAPABILITY
Sales leaders who coach
Leadership and training for the managers who make the new behavior stick.
People development →
Talk to a partner, not a sales team
From the first call, you speak with René Tristan Lydiksen, PhD, Founding Partner. Tell us what you're working on, and you'll hear back from René.

René Tristan Lydiksen, PhD
- 01Tell us where you are
A few lines are enough. No brief needed.
- 02René gets back to you
Personally, not through a sales team.
- 03A first conversation
About where you are and where to start.