Commercial tactics

Four to six weeks inside your commercial engine: where you win and lose, where margin slips and which lever to move first. You leave with a roadmap that names the must-win battles, their owners and the numbers to hit.

How big the market really is, which countries and segments to take first and what it takes to win them. Built bottom-up from real data, so the business case holds up in the board room.

Why a buyer should move from the supplier they already trust, said in the words of the engineer, the operator and the purchaser who all have to agree.

From the last specification to the first repeat orders: target segments, price, the sales story and a launch plan your sellers and partners are ready for on day one.

Price realisation, discount rules and quote tools tied to your ERP. We find where margin leaks between list price and invoice and close it, order by order.

Account plans for the customers that carry the business: who decides, what they need next and how you grow your share of their spend over years, not quarters.

Win plans for the handful of deals that make the year. Stakeholders, decision path and the next step that moves each one, reviewed with the team until it closes.

The pipeline stages, KPIs and weekly rhythm that let management steer by facts. A forecast you can put in front of the board.

Which partners carry which products to which customers, and on what terms. Incentives and agreements that add reach without eating margin or upsetting the dealer network.

Inside sales, web shop and customer portals for the orders that don't need a visit, so the field team spends its days where a visit makes the difference.

Forecasts built on your own order history, pipeline and market signals instead of gut feel: which deals will close, which customers are ready to buy again or about to leave, and what next quarter really looks like.