Tech & AI
Deliverables across architecture, platforms, integration and applied AI. Independent advice, and we stay to build it.
What we deliver
- 01
IT & solution architecture
A map of the systems you have, the architecture you need and a stepwise roadmap that IT and the business can both sign.
- 02
Platform selection
ERP, CRM, commerce and web platforms chosen on your requirements and full lifetime cost, with no reseller ties.
- 03
Websites & digital platforms
Websites built for the engineers and purchasers who research before they call, connected to product data, CRM and ERP.
- 04
Customer & partner portals
Portals where customers and dealers order, track and find documentation without waiting for a reply.
- 05
Integrations
ERP, CRM, web and partners connected so orders, prices and customer data flow once, automatically and correctly.
- 06
Sales & CRM technology
CRM and sales tools set up around how you sell, filled from ERP and web so sellers add judgement, not typing.
- 07
AI agents & assistants
Agents that draft quotes, check orders and answer product questions inside your systems, with a person approving what matters.
- 08
AI chatbots
Answers for customers and colleagues drawn from your own documents and knowledge.
- 09
Software development
Assembly Line: your team describes what the business needs, Fellow runs the line it is built on, and a person reviews before anything goes live.
- 10
Design sprints & prototypes
An idea turned into a prototype real users can try in a few days, so you decide on evidence before you build.
Technology decisions are made one system at a time, and nobody sees the whole.
A new web platform here, a CRM upgrade there, an AI pilot on the side. Each project has its own supplier and its own business case.
The result is a landscape that is expensive to run, hard to change and full of manual work between systems. And AI arrives on top of it all.
The right system is the one that fits your business, not the one your supplier knows best.
Fellow holds no reseller agreements. We choose platforms on your requirements, design the architecture around how you make money and build the integrations and AI that make it work.
Advice and build in one team means the plan that is agreed is the plan that is delivered.
We map, choose, build and run, with one team from start to finish.
One partner leads; Commercial tactics, Data and People development join when the work needs them.
- 01
Map the landscape
Systems, integrations, data and costs, drawn as one picture.
- 02
Choose independently
Platforms and architecture chosen on your requirements, with no partner bias.
- 03
Build and connect
Websites, portals, integrations and AI agents built with your team.
- 04
Run and improve
Operation and further development, or a clean hand-over to your own IT.
Client results
AV CenterClient resultFrom legacy to leading edge: Tech drives growth for industry leader
Independent platform selection replaced a costly, complex IT setup with a scalable one, cutting operating costs for Denmark's leading AV company.
Read the case →
Billund AirportClient resultIncreasing revenue per passenger at Billund Airport
Two must-win battles and a prioritised digital roadmap to grow passenger numbers and revenue per traveller at Denmark's second-largest airport.
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Danish Chiropractic AssociationClient resultRedefining the Digital Experience for Members
Clear member segments and a best-fit platform choice gave 1,200 chiropractors a digital service built around their daily needs.
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EnerginetClient resultImplementing OKR to reduce complexity in everyday routines
A tailored OKR model, piloted and then scaled, gave Energinet's IT team clear objectives in daily work at a critical time for Danish infrastructure.
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EXHAUSTOClient resultTaking a European industry leader to the next digital level
A scalable commercial platform with PIM, integrations and multilingual sites, rolled out step by step across Europe and now in daily operation.
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The Chiropractic Knowledge HubClient resultRadically improving performance for chiropractic clinics across Denmark
A rebuilt clinic system for 200+ chiropractic clinics, from monolith to service architecture: NPS up 20% and 99.4% operational stability.
Read the case →20%NPS Score Increase
NOVENCOClient resultEnabling global commercial performance with strategic clarity
A global fan-technology leader aligned leadership, customer journeys and new tech stacks in one fast-track programme to grow sales across markets.
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UnamariClient resultBusiness growth through omnichannel in multiple markets
Four must-win battles took an equestrian brand omnichannel, selling direct to riders alongside 1,000+ dealers. The result: 30% higher profit.
Read the case →30%Increase in profit
DIFClient resultAn AI-assisted manager for board leaders across Danish sport
An AI-assisted manager built on DIF's leadership foundation gives board leaders across Danish sport a sparring partner, whenever they need it.
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Talk to a partner, not a sales team
Bring the system decision on your table. Marco Bjørslev Jensen, Founding Partner, takes the call.

Marco Bjørslev Jensen
- 01Tell us where you are
A few lines are enough. No brief needed.
- 02Marco gets back to you
Personally, not through a sales team.
- 03A first conversation
About where you are and where to start.