Data & Insights
Deliverables across data strategy, platforms, master data, BI and analytics. From data foundations to the insight that changes a decision.
What we deliver
- 01
Data strategy & governance
Which data matters most, who owns it and how it is managed, starting from the decisions it should support.
- 02
Data architecture & platforms
One reliable platform that brings ERP, CRM, web and partner data together, ready for reporting and AI.
- 03
Master data management
Customers, products and prices cleaned up and governed, so every system and channel uses the same, correct data.
- 04
Business intelligence & dashboards
Dashboards built on one shared set of numbers, around the meetings and decisions leadership actually has.
- 05
Commercial & customer analytics
Profit by customer, product and seller, and the concrete moves that follow from it.
- 06
Customer data & insight
One view of every customer across sales, service, web and marketing, with signals teams can act on.
- 07
Predictive models & data science
Models for demand, pricing, maintenance and churn, delivered into the tools where decisions are made.
There is more data than ever, and less trust in it.
Reports disagree, customer data sits in several systems and every analysis starts with a spreadsheet export. Data has become a reporting burden instead of a source of value.
And every AI ambition stops at the same question: is our data good enough?
Data is only valuable when it changes a decision.
We start from the decisions that matter most, pricing, planning, which customers to pursue, and work back to the data they need. Then we build the foundations, governance, platform and master data, so the insight can be trusted.
Inside the organisation and across suppliers and customers, the goal is the same: fewer reports, better decisions.
From the decision to the data, and back again.
One partner leads; Commercial tactics, Tech & AI and People development join when the work needs them.
- 01
Start from decisions
The decisions where better data changes the outcome.
- 02
Fix the foundations
Governance, master data and a platform that brings the data together.
- 03
Build the insight
Dashboards, analytics and models that answer real questions.
- 04
Make it used
Insight placed in daily tools and meetings, with follow-up.
Client results
AV CenterClient resultFrom legacy to leading edge: Tech drives growth for industry leader
Independent platform selection replaced a costly, complex IT setup with a scalable one, cutting operating costs for Denmark's leading AV company.
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Billund AirportClient resultIncreasing revenue per passenger at Billund Airport
Two must-win battles and a prioritised digital roadmap to grow passenger numbers and revenue per traveller at Denmark's second-largest airport.
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Danish Chiropractic AssociationClient resultRedefining the Digital Experience for Members
Clear member segments and a best-fit platform choice gave 1,200 chiropractors a digital service built around their daily needs.
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EnerginetClient resultImplementing OKR to reduce complexity in everyday routines
A tailored OKR model, piloted and then scaled, gave Energinet's IT team clear objectives in daily work at a critical time for Danish infrastructure.
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EXHAUSTOClient resultTaking a European industry leader to the next digital level
A scalable commercial platform with PIM, integrations and multilingual sites, rolled out step by step across Europe and now in daily operation.
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The Chiropractic Knowledge HubClient resultRadically improving performance for chiropractic clinics across Denmark
A rebuilt clinic system for 200+ chiropractic clinics, from monolith to service architecture: NPS up 20% and 99.4% operational stability.
Read the case →20%NPS Score Increase
NOVENCOClient resultEnabling global commercial performance with strategic clarity
A global fan-technology leader aligned leadership, customer journeys and new tech stacks in one fast-track programme to grow sales across markets.
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UnamariClient resultBusiness growth through omnichannel in multiple markets
Four must-win battles took an equestrian brand omnichannel, selling direct to riders alongside 1,000+ dealers. The result: 30% higher profit.
Read the case →30%Increase in profit
DIFClient resultAn AI-assisted manager for board leaders across Danish sport
An AI-assisted manager built on DIF's leadership foundation gives board leaders across Danish sport a sparring partner, whenever they need it.
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Talk to a partner, not a sales team
Tell us which decision you wish you had better data for. Marco Bjørslev Jensen, Founding Partner, takes the call.
Marco Bjørslev Jensen
- 01Tell us where you are
A few lines are enough. No brief needed.
- 02Marco gets back to you
Personally, not through a sales team.
- 03A first conversation
About where you are and where to start.