Know which customers, products and sellers make the money.
We analyse your sales, margin and customer data to show where profit really comes from, and where growth is waiting.
Revenue is reported every month. Profit per customer rarely is.
Most companies know their largest customers by revenue. Fewer know which ones are most profitable after discounts, freight and service, or which products quietly lose money.
Without that view, effort and discounts go where they are asked for, not where they pay off.
The 80/20 rule is real, but it is rarely where you think.
When revenue, margin and cost to serve are combined per customer and product, the picture often surprises: some large customers earn little, some small ones earn a lot, and a few products carry the business.
That insight changes where sellers spend time, how prices are set and which customers get which service.
From raw transactions to concrete commercial moves.
- 01
Combine the data
Sales, margin, discounts, freight and service costs joined per customer, product and seller.
- 02
Find the patterns
Profit pools, customer segments, churn signals and white spots in the market.
- 03
Turn it into actions
Concrete moves for pricing, coverage and assortment, with the size of each opportunity.
- 04
Keep it running
Analyses built into dashboards so the view stays current.
What you hold at the end
- 01
Profit by customer and product
Where you really earn money.
- 02
Customer segments
Groups that need different offers and service.
- 03
A list of opportunities
Concrete moves, sized and ranked.
Talk to a partner, not a sales team
Tell us which customers you suspect cost more than they earn. Marco Bjørslev Jensen, Founding Partner, takes the call.
Marco Bjørslev Jensen
- 01Tell us where you are
A few lines are enough. No brief needed.
- 02Marco gets back to you
Personally, not through a sales team.
- 03A first conversation
About where you are and where to start.