Keep the margin you planned, on every order.
We trace where margin leaks between list price and invoice, set clear rules for price and discount, and build them into the quote tools your sellers use every day.
Margin rarely disappears in one big decision. It leaks away in many small ones.
List prices are set once a year. After that, discounts, freight, special terms and quick fixes for good customers decide what is actually invoiced.
No single deal looks wrong. Together they can cost several points of margin, and nobody has the full picture.
The list price is the opening move. What counts is what is left after every discount, rebate and free service.
Between the list price and the money that reaches the bottom line sit project discounts, volume rebates, freight, payment terms and the extras given to keep a good customer happy. Each one is small. Together they are often the largest margin lever a company has.
The gain does not come from a price increase. It comes from seeing the full price waterfall and setting rules for it, so the same customer gets the same price for the same reason.
We make the leaks visible, set the rules and build them into the quote.
- 01
Draw the price waterfall
From list price to invoice to pocket margin, per customer, product and seller, built from your own transaction data.
- 02
Find the few big leaks
A handful of discount types, customers or sellers usually explain most of the gap. We rank them by size and how easy they are to fix.
- 03
Set price and discount rules
Price levels based on customer value, clear discount limits and approval steps sellers understand.
- 04
Build it in and follow up
Rules in the quote tool and ERP, margin visible before the offer leaves, and a monthly price review.
What you hold at the end
- 01
Your price waterfall
Where margin is lost, and how much.
- 02
Pricing and discount rules
Simple rules with owners and approval levels.
- 03
Margin in the tools
Quote, CRM and ERP set up so the right price is the easy one.
Talk to a partner, not a sales team
Bring the margin you answer for. René Tristan Lydiksen, Founding Partner, takes the call.
René Tristan Lydiksen, PhD
- 01Tell us where you are
A few lines are enough. No brief needed.
- 02René gets back to you
Personally, not through a sales team.
- 03A first conversation
About where you are and where to start.