Know where you stand and which lever to move first, in four to six weeks.
A short, focused diagnostic of your commercial engine. You end with a clear picture of where you win and lose, and a roadmap with must-win battles, owners and numbers.
Most companies know something has to change. Few agree on what to change first.
Sales wants more leads, marketing wants a new website, IT wants a new CRM and finance wants the margin back. Each request is reasonable. Together they compete for the same budget and the same people.
Without a shared picture, the loudest initiative wins, and the one that would have unlocked the rest waits.
The first lever to move is rarely the one everyone is talking about.
When a company wants to grow, the instinct is to fix what is most visible: the website, the CRM, the sales team. Often the real constraint sits somewhere else, in pricing, in data or in how decisions are made.
Every Fellow engagement is mapped against the same model: where you sit today across commercial tactics, technology & AI, data maturity and organisational capability, and which lever, moved first, unlocks the rest.
Four to six weeks, from interviews to a roadmap the leadership team owns.
Led by a Fellow partner, with specialists from the capabilities the findings point to.
- 01
Weeks 1–2: Listen and read the numbers
Interviews with leadership, sales, marketing and a handful of customers, and a review of order, margin, pipeline and customer data.
- 02
Weeks 2–3: Map where you stand
Your position across the four levers: commercial tactics, technology & AI, data and organisational capability. Where the gaps are, and what they cost.
- 03
Weeks 3–4: Choose what comes first
A leadership workshop to agree the must-win battles and the lever to move first, with the trade-offs on the table.
- 04
Weeks 4–6: Write the roadmap
Initiatives in sequence, with owners, budgets, KPIs and the first 90 days spelled out.
What you hold after six weeks
- 01
A clear diagnosis
Where you win, where you lose and where margin slips, backed by your own data.
- 02
Must-win battles
Three to five priorities the leadership team has agreed, each with an owner and a number.
- 03
A roadmap for the year
Initiatives in order, with budgets, KPIs and a 90-day start. Ready to run with us or on your own.
Client results
AV CenterClient resultFrom legacy to leading edge: Tech drives growth for industry leader
Independent platform selection replaced a costly, complex IT setup with a scalable one, cutting operating costs for Denmark's leading AV company.
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Billund AirportClient resultIncreasing revenue per passenger at Billund Airport
Two must-win battles and a prioritised digital roadmap to grow passenger numbers and revenue per traveller at Denmark's second-largest airport.
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Danish Chiropractic AssociationClient resultRedefining the Digital Experience for Members
Clear member segments and a best-fit platform choice gave 1,200 chiropractors a digital service built around their daily needs.
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EnerginetClient resultImplementing OKR to reduce complexity in everyday routines
A tailored OKR model, piloted and then scaled, gave Energinet's IT team clear objectives in daily work at a critical time for Danish infrastructure.
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EXHAUSTOClient resultTaking a European industry leader to the next digital level
A scalable commercial platform with PIM, integrations and multilingual sites, rolled out step by step across Europe and now in daily operation.
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The Chiropractic Knowledge HubClient resultRadically improving performance for chiropractic clinics across Denmark
A rebuilt clinic system for 200+ chiropractic clinics, from monolith to service architecture: NPS up 20% and 99.4% operational stability.
Read the case →20%NPS Score Increase
NOVENCOClient resultEnabling global commercial performance with strategic clarity
A global fan-technology leader aligned leadership, customer journeys and new tech stacks in one fast-track programme to grow sales across markets.
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UnamariClient resultBusiness growth through omnichannel in multiple markets
Four must-win battles took an equestrian brand omnichannel, selling direct to riders alongside 1,000+ dealers. The result: 30% higher profit.
Read the case →30%Increase in profit
DIFClient resultAn AI-assisted manager for board leaders across Danish sport
An AI-assisted manager built on DIF's leadership foundation gives board leaders across Danish sport a sparring partner, whenever they need it.
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Talk to a partner, not a sales team
Tell us what you are weighing up. René Tristan Lydiksen, Founding Partner, takes the first call.
René Tristan Lydiksen, PhD
- 01Tell us where you are
A few lines are enough. No brief needed.
- 02René gets back to you
Personally, not through a sales team.
- 03A first conversation
About where you are and where to start.