Enter new markets on a number you can defend.
We size markets bottom-up, from the customers your products can actually serve, and turn the answer into an entry plan with priorities, partners and a budget.
The board asks how big the market is. The honest answer is usually a top-down guess.
Industry reports give a headline number. A distributor says demand is strong. The decision to enter is made, and the plan is built backwards from the ambition.
Two years in, the real market turns out smaller, slower or harder to reach than the slide said. The investment is made; the business case is rewritten.
The market that matters is not the whole market. It is the part you can reach and win.
A market model is only as useful as its smallest building block. When you count the actual customers, sites and applications your products fit, the picture changes: some markets shrink, others turn out larger than expected, and the order of entry becomes obvious.
We build the number from that ground up, so every assumption can be traced, challenged and updated as you learn.
From customer count to entry plan in four steps.
- 01
Define the addressable market
Which applications, customer types and channels your products really serve, so the market is sized for your offer, not for the industry.
- 02
Count from the ground up
Official statistics, public budgets, company registers and buying patterns combined into total, serviceable and obtainable market, line by line.
- 03
Test it with the people who buy
Interviews with customers, distributors and specialists on prices, buying criteria, incumbents and switching barriers.
- 04
Choose and plan the entry
Countries and segments in priority order, the route to market, and the people, partners and investment for the first three years.
What you hold at the end
- 01
A traceable market model
Total, serviceable and obtainable market, with every assumption visible.
- 02
Entry priorities
Which markets and segments come first, and why.
- 03
A three-year entry plan
Route to market, milestones, team and budget.
Talk to a partner, not a sales team
Tell us which market you are weighing up. René Tristan Lydiksen, Founding Partner, takes the call.
René Tristan Lydiksen, PhD
- 01Tell us where you are
A few lines are enough. No brief needed.
- 02René gets back to you
Personally, not through a sales team.
- 03A first conversation
About where you are and where to start.